Tag: digital marketing

Unlocking the Power of Digital Marketing: 10 Must-Have Tools for Beginners

Christine John
Internet - digital marketing

In today’s digitally-driven world, online entrepreneurs must have a strong grasp of digital marketing. With countless platforms and strategies available, it can seem overwhelming to navigate the vast landscape of digital marketing. However, fear not! In this blog post, we will explore the power of digital marketing tools that are a must-have for beginners. These tools will not only make your job easier but also enable you to unlock the true potential of your online business. 1. Google Analytics: The Key to Understanding Your Audience One of the most important…

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What is Digital Marketing?

Christine John
Digital Marketing

On the front page of this website, you may have noticed that I have the tendency to change the cover images of the books that I self-published. The book I have decided to feature on the front page is The Beginner’s Guide to Digital Marketing. In this blog post, we will be answering the following questions about this form of online marketing: Digital marketing is a dynamic and essential aspect of modern business promotion. It encompasses a wide range of strategies and tactics that leverage digital channels to connect with…

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The Importance of Digital Marketing during the Covid-19 Pandemic

Christine John
Digital Marketing

When the Coronavirus pandemic started in 2020, many businesses faced the challenge of reaching their customers differently since there was a lack of face-to-face business or networking. Many businesses have become more reliant on their digital marketing strategies to build customer relationships and to increase sales. This post explores how important digital marketing is during the Covid-19 pandemic and what digital channels marketers are using to reach out to their audience. There are three important things that businesses have learned since we were struck by the Coronavirus pandemic. The pandemic…

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How Digital Marketing is Different from Traditional Marketing

Christine John
digital marketing

Marketing is a very important tool that businesses use to attract prospective customers to the products and services they have to offer. There are two types of marketing that businesses can choose from: traditional marketing and digital marketing. Traditional marketing involves conventional marketing activities such as advertising products and services on television, radio, newspapers, and magazines. Digital marketing, on the other hand, is when we use the internet to promote a company’s products and services. Digital marketing and traditional marketing are different in a number of ways, which are explained…

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