Tag: book launch

Five Book Marketing Mistakes I Made that Every Author Should Avoid

Christine John
girl looking worried - book marketing mistakes I made

Congratulations, you’ve written a book! Now comes the challenging part: marketing it and ensuring it reaches its intended audience. Book marketing is a crucial step in a successful author’s journey, but it’s easy to make mistakes along the way. In this blog post, we will discuss some common book marketing blunders I made that every author should avoid, providing you with valuable insights and actionable tips to help you navigate the intricate world of book marketing. 1. Neglecting the Importance of Research One of the biggest book marketing mistakes I…

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How Would You Define Success?

Christine John
defining success

I read an article on the Metro.co.uk website that a “massive rocket exploded just four minutes after take-off,” which the CEO of SpaceX, Elon Musk, called “a success.” To most people, a rocket that exploded before it could enter space would most likely call it a failure. But Elon Musk considered the event a success because the rocket did not blow up the launch pad and it was successful in taking off. In fact, the explosion was intentional, not accidental. To Elon Musk, success came from what he learned from…

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Self-Publishing Checklist for Authors

Christine John
self-publishing checklist

To new and aspiring authors, self-publishing a book may seem like a difficult task if you’re not sure of the steps involved. I have self-published more than 13 books so I have been through the whole self-publishing process numerous times and have made a few mistakes along the way. To help you get your book from a manuscript to a finished product, I have compiled a self-publishing checklist that I use to launch and promote my own books. Hopefully, by following this checklist, you will avoid the mistakes I made…

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